Eliza Esquivel, a marketing consultant, shares her insights on the future of account planning with Jessica Abo.
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Tag: change
This Simple Change Can Make More Prospects Say “Yes” to Your Offers
Give your potential clients and customers something easy to agree on first, then work from there.
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Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t
Weight Watchers is repeating a classic psychological blunder.
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‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality
Whether you’re selling a product or a societal warning like global warming, VR is the wave of the future.
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How Marketing and Advertising Are Bound to Change In 2018
Ad blockers, live video and AI present opportunities as well as challenges.
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Why the Gmail ad targeting change should have minimal impact on advertisers
The move brings ad personalization methods for Gmail in line with other Google products.
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Please visit Marketing Land for the full article.
How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.
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Please visit Marketing Land for the full article.
What does it mean to ‘be bold for change?’
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.
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Please visit Marketing Land for the full article.