Tag: change

5 Things Planners Should Keep in Mind to Create Change in 2019

Eliza Esquivel, a marketing consultant, shares her insights on the future of account planning with Jessica Abo.
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This Simple Change Can Make More Prospects Say “Yes” to Your Offers

Give your potential clients and customers something easy to agree on first, then work from there.
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Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t

Weight Watchers is repeating a classic psychological blunder.
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‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality

Whether you're selling a product or a societal warning like global warming, VR is the wave of the future.
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How Marketing and Advertising Are Bound to Change In 2018

Ad blockers, live video and AI present opportunities as well as challenges.
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Why the Gmail ad targeting change should have minimal impact on advertisers

Why the Gmail ad targeting change should have minimal impact on advertisers

The move brings ad personalization methods for Gmail in line with other Google products.

Please visit Marketing Land for the full article.
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How blockchain-based identity could change digital marketing

How blockchain-based identity could change digital marketing

The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.

Please visit Marketing Land for the full article.
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What does it mean to ‘be bold for change?’

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

Please visit Marketing Land for the full article.
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