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December 21, 2017 News

How to Increase Your Return on Investment With Hispanic Markets

Why you should consider Hispanic customers as a vital part of your future sales strategy.

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October 10, 2017 Uncategorized

The new CMO role in digital commerce

In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.

Please visit Marketing Land for the full article.

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October 8, 2017 Uncategorized

Are you a marketer? You need to be marketing yourself

Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.

Please visit Marketing Land for the full article.

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August 28, 2017 Uncategorized

As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures

Holly Rollo will be a panelist for the MarTech Boston session, “Digital Marketing and Cybercrime: What Every Marketer Should Know.”

Please visit Marketing Land for the full article.

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August 23, 2017 Uncategorized

Meet today’s CMO: Multisport athlete 

Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape.

Please visit Marketing Land for the full article.

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