The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
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Tag: companies
Why Testimonials Are B2B Companies’ Most Important Marketing Tool
B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs
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How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
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Why Digitally Savvy Companies Focus on Being ‘in’ their Users’ lives — Not Seeing Them Simply as ‘Customers’
Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the ‘lives’ of their consumers.
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This 24-Year-Old Has Started 4 Companies — Now He Wants to Help You Scale Your Business
Jessica Abo sits down with Michael Lisovetsky, the co-founder of JUICE, to talk about the differences between growth and marketing, so your business can reach more customers.
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The 7 Worst Mistakes Companies Make When Laying Off Employees
From mass layoffs via conference calls to withholding vacation payouts and severance, these are the worst tactics I’ve seen.
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4 Veteran-Owned Companies to Watch in 2018
These entrepreneurs share a passion for overcoming challenges and continuing to use their skills and talents to support their families and their communities.
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Cultivating an Emotional Connection With Your Customers Is How You Survive Disruption
A new crop of ecommerce startups has redefined personalization.
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