Every June many brands seem to paint rainbows in support of the LGBTQ + community and do not mention them again for the rest of the year.
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The Good, the Bad, or the Ugly: Which Type of Digital Marketing Company is Pitching You?
How can you tell if you’re about to hire the best or worst digital firm?
Continue readingIs Launching a New Brand the Right Move for Your Company?
Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.
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The future of ecommerce: From marketplace seller to the exit of your company
Electronic commerce in Mexico reached 316,000 million pesos in 2020. Are you doing it right?
Continue readingA postal company in Spain presents a ‘confused’ campaign against racism
“The darker the color of the stamp, the less value it will have.” The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you?
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