Why are we producing content? To generate leads, drive sales, and build authority. You’ll need to bring readers in at the top of the funnel and work your way down to drive sales. Here’s how. Read the full article at MarketingProfs
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8 Content Marketing Ideas to Strengthen Your Bottom Line
Content marketing strategy remains uniquely powerful for engaging new prospects and keeping customers – even in the midst of economic turmoil.
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The Top Barriers to Creating Great B2B Content
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications. Read the full article at MarketingProfs
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The Top 20 Content Marketing Hashtags, Topics, and Searches
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches. Read the full article at MarketingProfs
Continue readingHow Content Marketing Became So Saturated
These days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. There are literally more than 600 million blogs. And it seems like everyone in the world has their own podcast.So how did this happen, exactly? Why is the content world so saturated with redundant (and often bad) content, and how can you fight against it?
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