Both B2B and B2C companies use content marketing, but their respective content strategies differ–because their audiences’ needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts. Read the full article at MarketingProfsContinue reading
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever…Continue reading
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