Spreadsheets are one of the most versatile and widely used tools in the business world, but what happens when they crumble?
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How I Could Have Saved Toys “R” Us — a Lesson in Brand Building
Almost five years since Toys “R” Us officially shut its doors, let’s take a deep dive into lessons learned from the rise and fall of this beloved company.
Continue readingHow Text Marketing Could Be Your Most Powerful Customer Engagement Tool
Chat apps and texts are climbing the ranks for the No. 1 spot in the future of marketing. Here’s what sets it apart from other marketing strategies and how you can use it for your business.
Continue readingUsing This Color in Your Facebook Ads Could Increase Your Click-Through Rate
On a super-saturated advertising platform, use every last advantage you can.
Continue readingCould SEO Permanently Ruin Your Website?
It’s true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. But could that permanently ruin your website or cripple your chances of long-term marketing success?
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