Spreadsheets are one of the most versatile and widely used tools in the business world, but what happens when they crumble?
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How I Could Have Saved Toys “R” Us — a Lesson in Brand Building
Almost five years since Toys “R” Us officially shut its doors, let’s take a deep dive into lessons learned from the rise and fall of this beloved company.
Continue readingHow Text Marketing Could Be Your Most Powerful Customer Engagement Tool
Chat apps and texts are climbing the ranks for the No. 1 spot in the future of marketing. Here’s what sets it apart from other marketing strategies and how you can use it for your business.
Continue readingUsing This Color in Your Facebook Ads Could Increase Your Click-Through Rate
On a super-saturated advertising platform, use every last advantage you can.
Continue readingCould SEO Permanently Ruin Your Website?
It’s true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. But could that permanently ruin your website or cripple your chances of long-term marketing success?
Continue readingThe World Is Looking for Thought Leaders. Could You Be One of Them?
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs
Continue readingCould Your Company Benefit From Media Training?
Professional training can help prepare executives to maximize positive earned media opportunities and how to navigate a crisis.
Continue readingCould This Robot Actually Be Your Marketing Writer?
A new artificial intelligence model called GPT-3 is spitting out content like nothing before.
Continue readingClub de Cuervos could become a real soccer team of Liga MX
Could Atlético de San Luis become Club de Cuervos?
Continue readingWhat a Teenage TikTok Star and Burger King’s Controversial Tweet Could Teach You About Marketing
The successes and failures of five major franchises offer lessons in effective (and ineffective) PR.
Continue readingIgnoring These 4 Marketing Trends Could Cost You in the Long Run
You should definitely include these four strategies in your marketing budget this year.
Continue readingCould You Be Making (or Multiplying) Your Income With Instagram?
From vendors to hobbyists, learning to build and monetize an IG following could accelerate your career.
Continue readingCould You Be Doing Better with Email Marketing? This Tool Helps.
Email Skript is like having a full-time email marketer for a fraction of the price.
Continue readingCould Your Branding Use Some Pizzazz? Get Unlimited, Royalty-Free Access to Stock Photos for $25.
From landing pages to print media, Scopio has photos for all of your design needs.
Continue readingBeyonce’s Official Website Got Sued — and Your’s Could Be Next
Five ways to make sure you have built a website that’s compliant with ADA standards.
Continue readingThis $20 Email Tool Could Take Your Marketing Strategy to New Heights
You don’t need any coding skills to build these email templates.
Continue readingWhy Facebook Chatbots Could Be Your Best Friend in Online Marketing
The Messenger function offers many unique digital benefits.
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