If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs
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Best Practices for Marketing During and After COVID-19
Marketers need to proceed with caution and empathy.
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Best (And Worst) Email Signoffs During COVID-19 [Infographic]
How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a tough time for your customers? Here’s a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
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How COVID-19 Is Affecting Media Consumption and Online Behavior
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. Read the full article at MarketingProfs
Continue reading5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic
There’s never been a more crucial time to message your brand carefully.
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