The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
Continue readingPlease visit Marketing Land for the full article.
Tag: CriticsGoogle
‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds
Ads were bought using DoubleClick Bid Manager. Google now seeking refund assurances from exchanges if fraud is discovered.
Continue readingPlease visit Marketing Land for the full article.