“What kind of brand voice conveys such a crazy ambitious mission?” Six founders on figuring out what their brand should sound like.
Continue reading
Tag: definitely
Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping…
Continue reading
Please visit Marketing Land for the full article.