Tag: display

The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.
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AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
Google says AMP ads can load up to 5 seconds faster than standard display ads.
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Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
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