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May 15, 2017 Uncategorized

GDPR: Publishers and martech will rely on each other

The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it’s already changing the dynamic between publishers and martech vendors.

Please visit Marketing Land for the full article.

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April 25, 2017 Uncategorized

The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.

Please visit Marketing Land for the full article.

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September 20, 2016 Uncategorized

The 6 Main Reasons Businesses Fail and How to Avoid Each

It is impossible to achieve success if we are not aware of the most common pitfalls that make businesses fail.

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