Useful feature will automatically remind of users time-sensitive events.
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Tag: email
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.
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7 easy wins to add to your email marketing to-do list
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost.
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When to launch holiday-themed email campaigns: A playbook for marketers
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
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Return Path buys email deliverability specialist Email Copilot
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
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