So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs
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Tag: enablement
How to Create Effective Sales Enablement Content
In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs
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Sales Enablement Tools Are the Keys to Making More Money
Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.
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Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.
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Please visit Marketing Land for the full article.
Martech enablement series: Part 4 — Building the team
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.
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Please visit Marketing Land for the full article.
Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
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Please visit Marketing Land for the full article.
Martech enablement series: Part 2 — The race team analogy
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).
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Please visit Marketing Land for the full article.
Martech enablement series : Part 1 — What is ‘martech enablement?’
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.
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Please visit Marketing Land for the full article.
Sales enablement tools grow up, as Forrester releases first Wave report
The new study evaluates nine tools in a marketing/sales category that, the research firm noted, barely existed a few years ago.
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Please visit Marketing Land for the full article.