Colonel Sanders’s newest incarnation is fiercely defending the fried chicken chain’s 11 blends of herbs and spices.
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IBM enlists Watson to define customer segments and insights
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.
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Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
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