Here are the trends and takeaways from Salesforce’s annual sales conference.
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An Enterprise Approach to Content Management
Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs
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Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…
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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the…
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to…
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