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April 24, 2019 News

It’s Not Just CNP Fraud. Merchants Must Protect Themselves from New Cybercrime Scams

Cybercriminals are now targeting your email. Rafael Lourenco explains three scams that every merchant should watch out for and offers tips to help you combat them. Read More
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April 3, 2019 News

‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.

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March 19, 2019 News

5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?

Go about reviews the right way and you’ll earn respect and trust in the process. Cheat and you risk everything you’ve built.

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September 6, 2017 Uncategorized

Avoid programmatic fraud with these strategic tips

Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.

Please visit Marketing Land for the full article.

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May 21, 2017 Uncategorized

Ad fraud detection: A guide for marketers

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.

Please visit Marketing Land for the full article.

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