Cybercriminals are now targeting your email. Rafael Lourenco explains three scams that every merchant should watch out for and offers tips to help you combat them. Read More
Continue reading
Tag: fraud?
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Continue reading5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?
Go about reviews the right way and you’ll earn respect and trust in the process. Cheat and you risk everything you’ve built.
Continue reading
Avoid programmatic fraud with these strategic tips
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
Continue readingPlease visit Marketing Land for the full article.
Ad fraud detection: A guide for marketers
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
Continue readingPlease visit Marketing Land for the full article.