The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
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Tag: fraud?
5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price?
Go about reviews the right way and you’ll earn respect and trust in the process. Cheat and you risk everything you’ve built.
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Avoid programmatic fraud with these strategic tips
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
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Ad fraud detection: A guide for marketers
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
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Janrain now includes a phone number-based fraud detector
Identity service says this kind of onboard fraud score is the first of its kind.
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Publishers must start proactively fighting fraud and non-human traffic
Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.
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How to fight against online ad fraud (in 6 steps)
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action.
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Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
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