You’ve bought something from somebody that you could have bought from somebody else. Understanding why is a good start to learning how to sell.
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‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
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Marketing Day: Live from Oculus Connect, Twitter’s ‘Happening Now’ and the new CMO role
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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3 ways to use search query data from Google Search Console
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.
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Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert will be a panelist for the MarTech Boston session “Making the Leap from Chief Martech to Chief of Marketing.”
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Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead-scoring plan and the metrics for tracking lead-scoring success.
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Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or pop-ups.
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3 ways for marketers to get more from their content
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.
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