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How to Build a Content Marketing Funnel That Will Drive Sales
Why are we producing content? To generate leads, drive sales, and build authority. You’ll need to bring readers in at the top of the funnel and work your way down to drive sales. Here’s how. Read the full article at MarketingProfs
Continue readingHow to Use Video for Every Stage of the Sales Funnel
To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers’ stage in their purchase-decision journey. You’ll improve the chances of conversion–and increase sales and revenue. Read the full article at MarketingProfs
Continue readingMaking Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs
Continue readingHow to Create and Optimize Content Marketing for the B2B Funnel [Infographic]
Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs
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