Don’t play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling.
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Tag: funnel
Use Video in Every Step of Your Marketing Funnel
This holiday season, delight your customers with a personalized message.
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How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand
Rachel Pedersen used a viral Facebook post to build a business based on relationships.
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3 Tweaks That Dramatically Improve Your Sales Funnel
Smoothing and personalizing the customer journey will convert more leads into sales, if you’re persistent.
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Force-feed your marketing funnel now
Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales.
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Please visit Marketing Land for the full article.
Marketers, get your head out of your funnel — because time is definitely not on your side
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.
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Please visit Marketing Land for the full article.