game - Online Marketing

August 8, 2017 Uncategorized

Google’s new HR product is a game changer: Which industry is next?

With Google Hire, the search giant is invading shopping, travel and recruitment. Columnist Nate Dame explains why it all comes down to ads — and why it’s time to start thinking about how Google could affect your long-term goals.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)

Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other social networks — revises how the B2B game is played.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Getting ahead of the game with predictive analytics

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Amazon is paying Alexa game developers. Will that expand to all skills categories?

The company is actively exploring new ways to reward skills developers.

Please visit Marketing Land for the full article.

February 2, 2017 Uncategorized

Get your ad game on with Marketing Land’s #HashtagBowl live blog on Sunday

Here’s your invitation to the ultimate industry Super Bowl party — the Marketing Land #HashtagBowl Live Blog!

Please visit Marketing Land for the full article.

November 27, 2016 Uncategorized

AMP’s long game

At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.

Please visit Marketing Land for the full article.

October 26, 2016 Uncategorized

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.

Please visit Marketing Land for the full article.