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Tag: generation

June 5, 2022 News

3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation

Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.
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May 1, 2022 News

3 Pillars to Reimagine Your Brand’s Packaging for the Next Generation

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to an evolving consumer audience.
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April 25, 2022 News

Franchising: The Younger Generation Steps Up

Millennials portend a bright future for the industry.
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March 28, 2022 Content Marketing

How to Take a Demand-Generation-Driven Approach to Content Marketing

How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
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December 8, 2021 News

Lead Generation Without Brand Trust is a Losing Game

If your business lacks a solid foundation of brand awareness and trust, your leads are far more likely to fall on barren ground.
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