Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.
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3 Pillars to Reimagine Your Brand’s Packaging for the Next Generation
Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to an evolving consumer audience.
Continue readingFranchising: The Younger Generation Steps Up
Millennials portend a bright future for the industry.
Continue readingHow to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
Continue readingLead Generation Without Brand Trust is a Losing Game
If your business lacks a solid foundation of brand awareness and trust, your leads are far more likely to fall on barren ground.
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