Gen Zers have over 140 billion dollars of spending power, along with an ability to influence others and spread information quickly.
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Generation Z: 6 characteristics of centennials
Here are some features of Gen Z that will allow you to embrace leadership in the near future.
Continue readingHow to Win at Content Marketing to Generation Z
Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs
Continue readingA Guide to Using Infographics for Lead Generation [Infographic]
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too. Read the full article at MarketingProfs
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4 Unconventional Ways to Better Market to Generation Z
Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know?
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