The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage.
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Tag: good
People-based marketing requires good people
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
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How Life is Good built a content-first app with an 89% retention rate
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.
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Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
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What distinguishes conversion optimization from good design?
Columnist Brian Massey argues that conversion optimization is distinct from other web marketing practices.
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Content marketing ideation: Where do good ideas come from?
It’s not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.
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Two new reports: The good news is marketers will spend more on martech
The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the tools.
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Why good SEO is strategic
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change.
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“Make Good Choices!” And Other Reasons Why We Celebrate Ann Handley
Ever so often, you come across someone that inspires and motivates you to be better, to reach for more. Sometimes this will be someone that you know, but often, it’s someone that you admire from afar. For me (and many other marketers), that person is MarketingProfs’ Chief Content Officer, Ann Handley. In addition to being […]
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