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August 15, 2017 Uncategorized

Retailers: Here are the building blocks for winning the digital shelf

As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels.

Please visit Marketing Land for the full article.

April 30, 2017 Uncategorized

Time’s up! MarTech is here and it’s your last chance to attend

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at…

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

From viewable to verified: Here comes the next phase of audience-based buying

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

2017 is here: Don’t dawdle. Double down on social media ads now

Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017.

Please visit Marketing Land for the full article.

February 4, 2017 Uncategorized

Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into their TV ad buys.

Please visit Marketing Land for the full article.

January 11, 2017 Uncategorized

Super Bowl LI advertisers: Here are the brands gearing-up for game day

Marketing Land is keeping track of this year’s Super Bowl LI brands, with updates when new advertisers and campaign details are announced.

Please visit Marketing Land for the full article.

December 5, 2016 Uncategorized

Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media

For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why. We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all […]

The post Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media appeared first on Online Marketing Blog – TopRank®.

November 28, 2016 Uncategorized

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

Please visit Marketing Land for the full article.

November 16, 2016 Uncategorized

Artificial Intelligence is Here: 5 Brands Implementing AI

To most people, artificial intelligence (AI) is represented in terms of robots with human-like similarities. Today’s reality is that of AI powering technologies and driving companies to complete tasks and make things easier. Companies are using AI more than ever, even for tasks that you may not consider. To understand how AI impacts your business, […]

The post Artificial Intelligence is Here: 5 Brands Implementing AI appeared first on Online Marketing Blog – TopRank®.