Discounts and rewards form the backbone of loyalty programs. But the future has more in store for companies that are willing to go beyond what exists today.
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Why It’s Important to Incorporate Twitter Into Your Business’s Marketing Plan
How businesses are using Twitter to market their brand in unconventional ways.
Continue readingWhich Is More Important in Content Marketing: Creation or Promotion?
Which of these categories is more important for your campaign? Should you distribute more time and money into creation or promotion? Or divide your time and money evenly?
Continue readingWhy Building Customer Trust Is Even More Important During Economic Hardship
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here’s how.
Continue readingYour Content Is Meaningless If This Important Element Is Missing
All the work you put into creating incredible content is meaningless if you aren’t considering the context in which it will be consumed. Here’s why.
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