Here’s what you need to know to make the most of an influencer marketing campaign.
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Tag: influencers
3 Keys to Success With Influencer Marketing
If you’ve ever hired an influencer and didn’t see a return on your investment, you’re not alone. But don’t stop trying.
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Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
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indaHash plans cryptocurrency to pay influencers and their followers
The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
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Please visit Marketing Land for the full article.
Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
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Please visit Marketing Land for the full article.
Facebook lets brands promote publishers’, influencers’ posts as ads
Facebook is also adding controls for brands to specify who can tag them in a post and for creators to manage who can promote their posts.
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Please visit Marketing Land for the full article.
TapInfluence adds tool to automatically check influencers’ posts for FTC compliance
The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.
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Please visit Marketing Land for the full article.
Dovetale launches tool for automatically finding influencers through photo-matching
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar images.
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Please visit Marketing Land for the full article.
Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
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Please visit Marketing Land for the full article.
Why influencers are not programmatic
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
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Please visit Marketing Land for the full article.
50 B2B Marketing Influencers Speaking at #MPB2B 2016
First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. There are a very small […]
The post 50 B2B Marketing Influencers Speaking at #MPB2B 2016 appeared first on Online Marketing Blog – TopRank®.
50 Top B2B Marketing Influencers
First of all, Happy 10th Birthday to our favorite B2B Marketing Influencer, Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. […]
The post 50 Top B2B Marketing Influencers appeared first on Online Marketing Blog – TopRank®.