Your brand image is unique. Make sure it has a voice to match.
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Mapping the new economy of micro-influence: What governments can learn from brand marketers
When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
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Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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