Business is ever-changing, and so are the marketing strategies that drive business growth and success.
Continue readingTag: innovation
Creativity in the Time of COVID: Author and ‘Innovation Thinker’ Dave Birss on Marketing Smarts [Podcast]
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a global pandemic). Read the full article at MarketingProfs
Continue readingTaylorMade CEO David Abeles Talks About the Importance of Innovation, Even in an Old-School Sport Like Golf
David Abeles breaks down the ways in which TaylorMade is committed to golf innovation.
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Incremental innovation: How to make big changes in your email program, one step at a time
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
Continue readingPlease visit Marketing Land for the full article.
The next tech innovation to help marketers engage live audiences: Voice
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.
Continue readingPlease visit Marketing Land for the full article.