How success happened for Michael Rothbard, founder and CEO of Newton Baby, Inc.
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Get the Inside Scoop on Today’s Leading Digital Marketing Strategies for $15
Develop a comprehensive digital marketing strategy with help from a digital agency director.
Continue readingStock It and They Will Come: The Inside Psychology of Specialty Grocery Stores
A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy.
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These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie
OpenFortune’s recent campaign has already gotten plenty of attention.
Continue readingAccount-Based Marketing and Inside Sales Are a Match Made in Heaven
Proliferating digital comms platforms have made ‘inside sales,’ or remote sales, the prime mover in B2B and tech sales. Whatever your company’s sector, it’s expected to eclipse traditional sales by 2020.
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Two social media heavyweights show us inside Amazon’s Influencer Program
The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns.
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Inside chatbots’ year of growing pains: ‘We’re at an inflection point’
Chatbots in apps like Facebook’s Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.
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[Podcast] Marketing Land Live #37: Inside holiday e-commerce trends with Joleen Wroten of 360pi
In this week’s podcast, we ask if online retailers are hurting themselves with too many sales, whether anyone can compete with Amazon and we look inside other holiday e-commerce trends.
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Facebook adds gaming inside Messenger, News Feed
Facebook adds video games to the list of things that people can do without needing to leave Facebook.
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Organizing for simplicity: An inside look at Humana’s digital transformation
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel.
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Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
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Twitter’s app install ads go native inside its ad network
With the click of a button, mobile advertisers’ app install ads on Twitter can be converted into native ads running across its in-app ad network.
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