The problem with vanity metrics is they don’t actually lead you to more sales.
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Why Most New Year’s Resolutions Fail and What You Should Do Instead
It’s incredibly hard to break out of old habits.
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Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.
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The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the…
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