Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.
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Artificial Intelligence May Add More Value to Marketing Than Human Brains
The list of advantages that AI presents to enterprises seems to be endless. Interestingly, the debate of ethics and human devaluation due to AI is also ongoing on the side. So, which is it going to be?
Continue readingHow to Produce Stellar Competitive Intelligence and Edge Your Competition
Competitive intelligence is about understanding your client or competitor’s needs and desires while identifying opportunities and threats. It’s about knowing what will make your business successful in the long run.
Continue readingShould You Trust Artificial Intelligence in Marketing?
For all its controversial biases, artificial intelligence comes out as the best tool for marketers.
Continue readingContent Intelligence Isn’t Just for Demand Gen Marketers
As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs
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