Gone are the days of “one-size fits all” marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.Continue reading
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business.Continue reading
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Continue reading
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