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August 13, 2017 Uncategorized

It’s not just hype: Real changes to consumer behavior are driving adoption of data-driven creative

Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.

Please visit Marketing Land for the full article.

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May 7, 2017 Uncategorized

Facebook Lead Ads just got a whole lot more useful with offline conversion data

The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.

Please visit Marketing Land for the full article.

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April 26, 2017 Uncategorized

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’

Please visit Marketing Land for the full article.

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April 23, 2017 Uncategorized

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B

As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it’s a big win for B2B advertisers.

Please visit Marketing Land for the full article.

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April 11, 2017 Uncategorized

Just released: 2017 Local Search Ranking Factors survey results

After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.

Please visit Marketing Land for the full article.

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