land Archives - Digital Marketing

May 8, 2017 Uncategorized

Call for entries: The 2017 Search Engine Land Awards

The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more

In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion

In this week’s show, we talk about a new kind of mobile ad that consumers can feel as they watch — they’re called haptic ads and brands are starting to try them out.

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInnes

In this week’s show, we talk about the risk brands take when making political statements in their marketing messages, the declining use of hashtags and more.

Please visit Marketing Land for the full article.

February 4, 2017 Uncategorized

Today’s the day: The 2017 Marketing Land #HashtagBowl is here!

Join us for live coverage beginning at 6:00 PM ET, and a full postgame recap of how Super Bowl advertisers integrate digital marketing into their TV ad buys.

Please visit Marketing Land for the full article.