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Tag: leaders

August 17, 2023 digital marketing

‘The Little Mermaid’ Isn’t Just for Kids. Here Are 3 Poignant Lessons Leaders Can Take Away From the Disney Remake.

“The Little Mermaid” once again reminds us of the power of storytelling — and the power leaders have to disrupt bias and shatter stereotypes. Here are three lessons we can take from the movie.
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July 30, 2023 digital marketing

3 Ways Leaders Can Use Data to Grow in Shrinking Economies

Business leaders need to find a way to make sense of this dynamic environment and use it to their advantage — and they can do so with data. Here’s how.
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April 2, 2023 News

Avoid These 8 Mistakes Leaders Make on LinkedIn Every Day

Building a strong LinkedIn presence is not always an easy task, and like everything, you’lll make mistakes in the process. Here are eight you can avoid.
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March 30, 2022 News

The 4 Most Common Objections Marketing Leaders Face, and How to Beat Them

Getting pushback is part of life as a marketer. But if you’ve identified an idea that you truly believe will be impactful for your business, you shouldn’t go down without a fight.
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March 9, 2022 Content Marketing

Podcasting for B2B Marketing Thought Leaders

Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
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December 8, 2021 Content Marketing

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs
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November 30, 2021 News

5 Branding Lessons for Great SaaS Leaders

Learn how to stand out in the software-as-a-service crowd while targeting the right customers.
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January 19, 2021 News

Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.

Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
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October 17, 2018 News

How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction

Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.

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April 22, 2018 News

5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech

It doesn’t matter how good your content is if no one sees it.

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November 6, 2017 News

The 5 Biggest Marketing Mistakes and How to Avoid Them

Are you making these mistakes without realizing?

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August 24, 2017 Uncategorized

Influencers vs. thought leaders and the rise of image analytics

Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.

Please visit Marketing Land for the full article.

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February 22, 2017 Uncategorized

Facebook, Google the global app-install leaders, but Twitter wins for retention

Apple Search Ads also delivered high user retention for non-gaming apps.

Please visit Marketing Land for the full article.

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