“The Little Mermaid” once again reminds us of the power of storytelling — and the power leaders have to disrupt bias and shatter stereotypes. Here are three lessons we can take from the movie.
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3 Ways Leaders Can Use Data to Grow in Shrinking Economies
Business leaders need to find a way to make sense of this dynamic environment and use it to their advantage — and they can do so with data. Here’s how.
Continue readingAvoid These 8 Mistakes Leaders Make on LinkedIn Every Day
Building a strong LinkedIn presence is not always an easy task, and like everything, you’lll make mistakes in the process. Here are eight you can avoid.
Continue readingThe 4 Most Common Objections Marketing Leaders Face, and How to Beat Them
Getting pushback is part of life as a marketer. But if you’ve identified an idea that you truly believe will be impactful for your business, you shouldn’t go down without a fight.
Continue readingPodcasting for B2B Marketing Thought Leaders
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
Continue readingThe World Is Looking for Thought Leaders. Could You Be One of Them?
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs
Continue reading5 Branding Lessons for Great SaaS Leaders
Learn how to stand out in the software-as-a-service crowd while targeting the right customers.
Continue readingBrands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.
Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
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How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.
Continue reading5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech
It doesn’t matter how good your content is if no one sees it.
Continue readingThe 5 Biggest Marketing Mistakes and How to Avoid Them
Are you making these mistakes without realizing?
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Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
Continue readingPlease visit Marketing Land for the full article.
Facebook, Google the global app-install leaders, but Twitter wins for retention
Apple Search Ads also delivered high user retention for non-gaming apps.
Continue readingPlease visit Marketing Land for the full article.