Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
Continue readingTag: leaders
How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women.
Continue reading5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech
It doesn’t matter how good your content is if no one sees it.
Continue readingThe 5 Biggest Marketing Mistakes and How to Avoid Them
Are you making these mistakes without realizing?
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Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
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