Here are five thought leadership tactics you can incorporate into your PR strategy to elevate brand awareness and gain authority.
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What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs
Continue readingAdapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs
Continue reading12 Leadership Lessons from Mailchimp Co-Founder and CEO Ben Chestnut
How he grew the email marketing platform into an enterprise valued at more than $4.2 billion.
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