How he grew the email marketing platform into an enterprise valued at more than $4.2 billion.
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Mercedes-Benz Mexico Announces Change in Leadership
José Ramón Álvarez, who worked at the German automaker’s base in Mexico, will now head to Thailand as Mercedes’ director of marketing communications.
Continue readingContent Marketing and Thought Leadership: What’s the Difference?
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities–along with how to use both content types–in this article. Read the full article at MarketingProfs
Continue readingThe 4 Key Differences Between Thought Leadership and Content Marketing
They often get conflated, but they have distinct characteristics.
Continue readingSo Much of What You Knew About Thought Leadership Has Changed
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs
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