leadership Archives - Digital Marketing

August 16, 2021 Content Marketing

So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. Read the full article at MarketingProfs

April 14, 2021 Content Marketing

Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on. Read the full article at MarketingProfs

April 6, 2021 News

12 Leadership Lessons from Mailchimp Co-Founder and CEO Ben Chestnut

How he grew the email marketing platform into an enterprise valued at more than $4.2 billion.

March 11, 2021 News

Mercedes-Benz Mexico Announces Change in Leadership

José Ramón Álvarez, who worked at the German automaker’s base in Mexico, will now head to Thailand as Mercedes’ director of marketing communications.

March 10, 2021 Content Marketing

Content Marketing and Thought Leadership: What’s the Difference?

Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities–along with how to use both content types–in this article. Read the full article at MarketingProfs