Understanding how advertising in both traditional outlets, as well as digital, is crucial towards the growth of one’s company or brand.
Continue readingTag: leverage
How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World
Transparency and empathy build trust and create a sustainable competitive advantage for your company.
Continue reading6 Ways You Can Leverage Consumer Psychology to Drive More Sales
You may be surprised how easy it can be.
Continue readingHow to Leverage Personal Videos to Build Relationships with Customers
The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.
Continue readingHow Businesses Can Leverage the Power of TikTok
There is serious potential beneath all the frivolity.
Continue readingHow to Leverage Sales Teams for PR and Content Marketing
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
Continue readingWhy Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand
Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs
Continue readingNeed to Establish Trust With Your Audience? Leverage Social Proof.
You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in.
Continue reading6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth
As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that.
Continue readingBeyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
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3 ways your business can leverage third-party location data
Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.
Continue readingPlease visit Marketing Land for the full article.
Facebook’s Trending updates deemphasize personalization and leverage publishers
Facebook’s Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.
Continue readingPlease visit Marketing Land for the full article.
Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.
Continue readingPlease visit Marketing Land for the full article.