Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
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Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand
Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs
Continue readingNeed to Establish Trust With Your Audience? Leverage Social Proof.
You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in.
Continue reading6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth
As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that.
Continue readingBeyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’
Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.
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