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Tag: leverage

December 14, 2021 News

4 Ways Entrepreneurs Can Leverage Media and Publicity to Magnify Their Company or Brand

Understanding how advertising in both traditional outlets, as well as digital, is crucial towards the growth of one’s company or brand.
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May 13, 2021 News

How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World

Transparency and empathy build trust and create a sustainable competitive advantage for your company.
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May 6, 2021 News

6 Ways You Can Leverage Consumer Psychology to Drive More Sales

You may be surprised how easy it can be.
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January 12, 2021 News

How to Leverage Personal Videos to Build Relationships with Customers

The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.
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June 23, 2020 News

How Businesses Can Leverage the Power of TikTok

There is serious potential beneath all the frivolity.
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November 12, 2019 Content Marketing

How to Leverage Sales Teams for PR and Content Marketing

Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
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June 5, 2019 Content Marketing

Why Podcasts? Why Now? How to Leverage the Power of Podcasts for Your Brand

Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs
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June 3, 2019 News

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can’t be the only one talking about how great your brand is — leverage testimonials and reviews to increase audience buy-in.
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June 2, 2019 News

6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth

As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that.
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January 13, 2019 News

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past.

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March 14, 2017 Uncategorized

3 ways your business can leverage third-party location data

Columnist Aaron Strout dives into NFL fan data and comes away with three ways marketers can think about geotagged data to help them better connect with their customers.

Please visit Marketing Land for the full article.

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January 24, 2017 Uncategorized

Facebook’s Trending updates deemphasize personalization and leverage publishers

Facebook’s Trending stories are focusing more on regional interest stories governed by discussion from multiple publishers.

Please visit Marketing Land for the full article.

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January 22, 2017 Uncategorized

Amplero enlists machine learning to leverage influencer marketing

The optimization platform’s new feature makes tested offers to customers who have lots of friends and followers.

Please visit Marketing Land for the full article.

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