look Archives - Digital Marketing

July 23, 2017 Uncategorized

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.

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June 27, 2017 Uncategorized

[FIRST LOOK] MarTech agenda is live!

I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The…

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June 13, 2017 Uncategorized

What to look for in an SEO software platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and…

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May 16, 2017 Uncategorized

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

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May 15, 2017 Uncategorized

What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue

Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.

Please visit Marketing Land for the full article.