Content marketing is still a hugely powerful form of digital marketing, but what exactly is a content marketing strategy and how do you create one?
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How Attribution Can Help Healthcare Organizations Take Their Marketing to New Levels
By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer’s needs.
Continue readingIt’s Easy to Cut Your Marketing Budget in a Rocky Economy — But That’s a Bad Idea. Here’s How to Save Money on Your PR Strategy.
Slashing your marketing budget won’t help your business, it’ll slowly kill it. Here’s how to work with your marketing or PR agency to reduce costs while maintaining your competitive edge.
Continue readingWhat the Future May Hold for Account-Based Marketing
What should marketers expect after the novelty of ABM and ABX wears off and the industry evolves again?
Continue readingStand Out From the Crowd This Labor Day With These 5 Unique Marketing Tips
Everyone’s fighting for the same customers’ attention. How do you make sure your business gets it?
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