marketing Archives - Digital Marketing

December 10, 2019 Content Marketing

2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs

December 8, 2019 News

How to Maximize Your Startup’s Content-Marketing Budget

Businesses with razor-thin margins can still generate real ROI.

December 4, 2019 News

How to Follow in Nike’s Footsteps When Marketing Your Business

The powerhouse sports brand is comprehensive in its strategy.

December 2, 2019 News

5 Digital Marketing Tips for the Legal Niche From a Lawyer

When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges.

November 27, 2019 News

How to Win Holiday Season Marketing with Relevance and Timing

Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early.

November 26, 2019 Content Marketing

Seven Tips for Building a Video Marketing Campaign

Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video, here are seven tips to help you build a solid video marketing campaign. Read the full article at MarketingProfs

November 25, 2019 News

7 Ways to Monitor a Competitor’s Content Marketing Strategy

A few creative ways to keep an eye on the competition’s content marketing strategy.

November 20, 2019 News

How Peloton’s Marketing Strategy Made It a Leader in Its Space

Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories.