Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent.
Continue readingTag: marketing
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
Continue readingShould You Start With PR or Marketing First?
With five startups under my belt, this is what I’ve found works best.
Continue reading4 Reasons TikTok Should Be Part of Your Marketing Plan
The video-sharing platform remains one of the fastest growing apps in the U.S. and the world.
Continue readingAdapt or Die: How to Thrive Amid Digital-Marketing Chaos
The key is proactively adapting now and forever.
Continue reading