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March 2, 2021 News

How to Personalize Your Marketing Without Being Creepy

Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent.
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March 2, 2021 News

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.
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March 1, 2021 News

Should You Start With PR or Marketing First?

With five startups under my belt, this is what I’ve found works best.
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March 1, 2021 News

4 Reasons TikTok Should Be Part of Your Marketing Plan

The video-sharing platform remains one of the fastest growing apps in the U.S. and the world.
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February 28, 2021 News

Adapt or Die: How to Thrive Amid Digital-Marketing Chaos

The key is proactively adapting now and forever.
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  • How to Personalize Your Marketing Without Being Creepy
  • Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
  • Should You Start With PR or Marketing First?

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