In this video, learn how to measure the effectiveness of your Facebook ads.
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Measuring social traffic effectiveness when conversion is not the goal
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer.
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Why mobile marketers need to start measuring ROI right now
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.
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Beyond the Like: Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
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