measuring Archives - Digital Marketing

March 2, 2017 Uncategorized

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Beyond the Like: Measuring Facebook Reactions

Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.

Please visit Marketing Land for the full article.