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January 7, 2021 News

On-Demand Video: Measuring Facebook Ad Results

In this video, learn how to measure the effectiveness of your Facebook ads.
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August 7, 2017 Uncategorized

Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer.

Please visit Marketing Land for the full article.

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March 2, 2017 Uncategorized

Why mobile marketers need to start measuring ROI right now

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.

Please visit Marketing Land for the full article.

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February 12, 2017 Uncategorized

Beyond the Like: Measuring Facebook Reactions

Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.

Please visit Marketing Land for the full article.

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