Emailing surveys to customers was cool when email was a novelty, but those times are long past.
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How to Use Business Text Messaging to Reduce Customer Acquisition Costs
A business text message, believe it or not, has a 98-percent-open rate.
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Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
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Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
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What’s really holding back your messaging program?
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
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