Emailing surveys to customers was cool when email was a novelty, but those times are long past.
Continue readingTag: messaging
How to Use Business Text Messaging to Reduce Customer Acquisition Costs
A business text message, believe it or not, has a 98-percent-open rate.
Continue reading
Snaps launches a Marketing Cloud for chatbots, messaging and emojis
New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
Continue readingPlease visit Marketing Land for the full article.

Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
Continue readingPlease visit Marketing Land for the full article.

What’s really holding back your messaging program?
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
Continue readingPlease visit Marketing Land for the full article.