Why data-driven decisions are reshaping the marketing landscape
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7 Key Metrics to Check When Running a Local SEO Audit
One single metric may show you traffic growth and sales volume, but that’s not enough to establish the overall success of your SEO strategy.
Continue readingHow to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
Continue readingEcommerce Analytics: 4 Metrics That Are Often Overlooked
Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did.
Continue reading3 Crucial Metrics to Measure When You Advertise In 2018
The new opportunities in the digital marketing space are reserved for the nimblest entrants.
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The 5-step approach to becoming an analytical marketer
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.
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4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.
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Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not…
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Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.
New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
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Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.
Amazon launches a metrics dashboard for Alexa skill developers
Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.
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SimilarWeb now offers more granular metrics through Digital Insights
The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.
Continue readingPlease visit Marketing Land for the full article.
Marketing Day: Traffic metrics, Google’s AMP & live-streaming with Twitch
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.
How to get the most value from your marketing metrics
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
Continue readingPlease visit Marketing Land for the full article.
In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
Facebook is also adding more third-party verification and forming a Measurement Council to stay in step with evolving products and metrics.
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The hierarchy of subscriber needs: Key success & failure metrics
The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.
Continue readingPlease visit Marketing Land for the full article.