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Tag: metrics

June 17, 2020 Content Marketing

How to Match Your Key Metrics to Your Content Goals

As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
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May 20, 2019 News

Ecommerce Analytics: 4 Metrics That Are Often Overlooked

Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did.
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March 29, 2018 News

3 Crucial Metrics to Measure When You Advertise In 2018

The new opportunities in the digital marketing space are reserved for the nimblest entrants.

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August 31, 2017 Uncategorized

The 5-step approach to becoming an analytical marketer

Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.

Please visit Marketing Land for the full article.

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August 1, 2017 Uncategorized

4 deceptive Google Analytics metrics that fool retail marketers

Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.

Please visit Marketing Land for the full article.

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