As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
Continue readingTag: metrics
Ecommerce Analytics: 4 Metrics That Are Often Overlooked
Are you keeping track of customer lifetime value and customer acquisition cost? It’s high time you did.
Continue reading3 Crucial Metrics to Measure When You Advertise In 2018
The new opportunities in the digital marketing space are reserved for the nimblest entrants.
Continue reading
The 5-step approach to becoming an analytical marketer
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.
Continue readingPlease visit Marketing Land for the full article.
4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.
Continue readingPlease visit Marketing Land for the full article.