Inc & Co Brand, Maker&Son launches licensing model In the UK
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Charles Barkley Still Doesn’t Want to Be Your Role Model
The NBA Hall-of-Famer discusses Redmont Distillery, his Alabama-based vodka company.
Continue readingA Marketing Agency Model That Actually Benefits the Client
Finding a marketing agency that actually drives results is harder than ever before.
Continue reading3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
Continue readingPick a Marketing Model That Lets You Pay for Results, Not Potential
How affiliate marketing can help you find consistent return on investment.
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Empyr debuts ultimate performance marketing model: ‘cost per revenue’
Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.
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Google launches Marketing Mix Model Partners program for comparing channel performance
Nielsen, Neustar, Marketing Management Analytics announced as launch partners.
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Pay-per-visit mobile ad model uses AI to predict store visitation
Blis will charge marketers only for targeted customers who have gone into a store.
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Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
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What does Medium.com’s profit model pivot say about the future of online advertising?
One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is “a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.
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Choosing an attribution model: When, not which
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
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