Gone are the days of “one-size fits all” marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.
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How ‘Bachelorette’ Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses
Her post-‘Bachelor’ mission is building brands that make women feel empowered.
Continue readingYour Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing.
The Walt Disney Company, Ticketmaster and J. Crew all use this marketing strategy. Here’s how you can emulate their model.
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How to effectively segment accounts with multiple locations
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
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The keys to activating content across multiple channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.
Continue readingPlease visit Marketing Land for the full article.