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Tag: native

May 9, 2017 Uncategorized

When is a native ad not native? Understanding it’s all about context

Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.

Please visit Marketing Land for the full article.

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April 17, 2017 Uncategorized

Study: Native ads beat display for driving visits to physical stores

Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.

Please visit Marketing Land for the full article.

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April 17, 2017 Uncategorized

How to market your brand using interactive native content

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.

Please visit Marketing Land for the full article.

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April 12, 2017 Uncategorized

NinthDecimal adds native ads to its location-based repertoire

The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and desktop.

Please visit Marketing Land for the full article.

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April 9, 2017 Uncategorized

Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016

Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG.

Please visit Marketing Land for the full article.

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