Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects.
Continue reading
Tag: needs
Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
Continue reading
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Continue reading
5 Reasons Your Mobile App Needs Video Integration
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition.
Continue reading
To Be Successful, Your Brand Needs a Clear, Simple Focus
Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
Continue reading
Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.
Continue reading
Please visit Marketing Land for the full article.
The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.
Continue reading
Please visit Marketing Land for the full article.
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the world.
Continue reading
Please visit Marketing Land for the full article.