News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue.
Continue readingPlease visit Marketing Land for the full article.
Tag: news
News media seek to wield antitrust law in negotiations with Google, Facebook
News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue.
Continue readingPlease visit Marketing Land for the full article.
The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.
Continue readingPlease visit Marketing Land for the full article.
Marketing Day: Google ad-blocking news, LinkedIn’s Matched Audiences & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.
Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue readingPlease visit Marketing Land for the full article.