These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.
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The Urban Legends of Marketing, Sales and Business Growth
Simple in theory, growing your business can be difficult in practice. Here’s the reality of marketing and advice on how to get the most out of every campaign you launch.
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Should marketing emails use a ‘no-reply’ email address?
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
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Avoid programmatic fraud with these strategic tips
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
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