Tag: opens
With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.
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Pinterest opens up autoplay video ads to self-serve advertisers
In May, Pinterest began testing the ads that play automatically with the sound off and appear within people’s feeds and among search results.
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Yandex opens its content recommendations platform to all publishers
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.
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Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.
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Instagram opens shoppable organic posts to more businesses in the US
Instagram will enable more US brands to sell products through organic photos using a new in-app tool.
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Wayin opens a store where marketers can reuse their most successful campaigns
It allows a brand to repurpose previous campaigns built on the Wayin platform or to assemble new ones from interactive templates.
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Salesforce opens its Einstein AI layer to all customers
Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.
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Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
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Facebook opens itself to measurement audit, gives brands more control over video ad buys
Facebook will sell video ads based on the industry’s viewability standard and introduce a new sound-on option.
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NewsWhip opens up its history to show the social lives of stories
The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.
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Facebook opens its ad network’s video ads to independent viewability checks
Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
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PullString opens up its conversational platform for Amazon Alexa skills
The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.
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Marketing Day: Amazon opens Black Friday store, IAB mobile report & new Twitter tool
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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BlueVenn opens for marketing automation business in the U.S.
The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
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Please visit Marketing Land for the full article.
Workplace by Facebook opens to organizations across the globe
Facebook aims to take on Yammer and Chatter head-on with the official global launch of Workplace.
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Please visit Marketing Land for the full article.